Hyundai Re:Style

Seeing waste as a shared opportunity. Hyundai needed to find new ways to demonstrate their commitment to building a more sustainable manufacturing process and fuel new solutions to achieve their sustainability goals.

Recruiting 6 eco-conscious fashion designers, to create a limited-edition collection sold exclusively through Selfridges, available for sale online and in-store as part their Project Earth campaign, via a world-first retail partnership, with all proceeds going to the British Fashion Council.

Delivered through an integrated campaign, our 6 designers, 2 partners, and over 20 influencers from around the world, took viewers behind the scenes of the creative process, through films, live stream interviews, images, sketches and live styling shoots unveiling the pieces for the first time.