Esteé Lauder

Life is too important to go at it half heartedly. Building on the Double Wear iconic status, we encourage women to demand only the best - It’s Double Wear or Nothing.

Creating a rich suite of always-on influencer content showcasing women of ambition who embody the #DoubleWearOrNothing attitude.
They are empowered women who have strong sense of self-belief and the courage to go after what they want. From diverse cultural and ethnic backgrounds across the world, our cast represent the full spectrum of Double Wear shades. Each of them has a very personal relationship with the DW product.