Code 8 Beauty

With a focus on showcasing the singular and uncomplicated messaging of Code8, the 2020 Campaign concept ‘BEAUTY DECODED’ featured brand ambassador, Alexa Chung with Letty Schmitterlow behind the camera and moving image directed by myself and Lauren Parsons directing the beauty.

Alexa, who perfectly embodies the ‘Code8 Women’ has helped broaden the brand’s audience reach and inspire other women to take notice of Code8, and feel like their beauty needs are being answered.

Working closely with the brand to create a full suite of 360 assets — including the 2020 Campaign - that was shot just weeks before the global pandemic took hold!